Tralock Te Kāpehu Raka Pouaka by Bakhtiyar Baimurzayev

Tralock Te Kāpehu Raka Pouaka by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Tralock Te Kāpehu Raka Pouaka

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #127960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tralock Te Kāpehu Raka Pouaka

Ko Tralock he pouaka i hangaia mō te raka pouaka haerenga. Ko te āhua o te pouaka he pouaka haerenga iti, e hono tika ana i te takotoranga ki te take o te hua. Ko te ingoa e whakakotahi ana i ngā kupu haerenga me te raka, ā, ko te reta o i roto i te waitohu kua hangaia hei kōwhao kī. E rua ngā papa o te hanganga. Ko te whatinga puku e pupuri ana i te raka me ngā kī ki te wāhi tika, ā, ko te papa kāpahiko e mau ana i te hoahoa tāingia. Ka whakaaetia e tētahi tapahanga rite te kaihoko ki te titiro atu ki te hua kei roto. Ko ngā tae kanapa e whakaata ana i te kaupapa o te haerenga me te āwhina i te pouaka kia tū kē atu.

The Recognition

About the A' Design Award Parahi

Ko Tralock Te Kāpehu Raka Pouaka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tralock Te Kāpehu Raka Pouaka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tralock Te Kāpehu Raka Pouaka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev