The Heaven Lost Te Rahu Kāri mō te Kānara by Chan Yiu Chung

The Heaven Lost Te Rahu Kāri mō te Kānara by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

The Heaven Lost Te Rahu Kāri mō te Kānara

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #128131

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Colors

The Design

About The Heaven Lost Te Rahu Kāri mō te Kānara

Ko te Heaven Lost he pouaka whakakī i hangaia mō tētahi kānara kakara. Ko te kaupapa whakaahua i whakaawehia mai i ngā pūrākau o Ūropi, e whakaatu ana i ngā atua e rapu ana i tētahi mea i ngarongaro mai i te rangi. Ka toro haere te whakairoiro-ā-ringa puta noa i ngā taha katoa o te pouaka, e homai ana he āhua tawhito me te pōwhiri i ngā kaihoko kia hurihia te pouaka. Ko te tā mangumangu-mā-mā e pupuri ana i te hoahoa kia mā tonu. Ko te hanganga he pouaka māmā, he runga me te raro, e 83 mm te whānui, 83 mm te hōhonu, ā, 102 mm te teitei. Kua hangaia te pouaka mai i te 240gsm Munken Lynx, he pepa toitū kāore i whakapaipaitia, he āhua mā-taiao tōna āhua.

The Recognition

About the A' Design Award Rino

Ko The Heaven Lost Te Rahu Kāri mō te Kānara te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Heaven Lost Te Rahu Kāri mō te Kānara he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Heaven Lost Te Rahu Kāri mō te Kānara mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021