Qinjianguo Ko te Kōwhiringa Uwha Uaka by Dongcheng

Qinjianguo Ko te Kōwhiringa Uwha Uaka by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Qinjianguo Ko te Kōwhiringa Uwha Uaka

by Dongcheng

Client: Qinjianguo

A' Design Award Parahi Winner in Takai Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Ko te Kōwhiringa Uwha Uaka

Ko Qinjianguo he hoahoatanga uwha mō te paura uaka rino. Ka whai te hua i tētahi hurihanga whakatōkanga tekau tau, i reira ka okioki te whenua, kotahi noa te wā tupu uaka i ia tekau tau. Ko te uaka e tupu ana i taua oneone ka mitihia ngā matū momona, ā, ka hangaia te kīko hei paura tika tonu. Ko te pouaka he 120 ki te 120 ki te 150 mirimita te rahi. Ko ngā whakaahua e hanga ana i tētahi tohu ataata mō te nama tekau, i hangaia mai i ngā kārearea o te kōanga, ngā kihikihi o te raumati, ngā mahi ahuwhenua o te ngahuru, ngā hita o te hōtoke me ngā kaimahi parau. Ko ngā whakaahua e whakaatu ana i ngā wā o te tekau tau.

The Recognition

About the A' Design Award Parahi

Ko Qinjianguo Ko te Kōwhiringa Uwha Uaka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Qinjianguo Ko te Kōwhiringa Uwha Uaka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Qinjianguo Ko te Kōwhiringa Uwha Uaka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU