Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka by Fly By Jing

Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka

by Fly By Jing

Client: Fly By Jing

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
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Colors

The Design

About Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka

Kupu Pukapuka: Ko Fly By Jing he hoahoa whakakopaki mō tētahi ranu maremare Sichuan e hokona ana i roto i tētahi ipu karaihe. Ko te hoahoa e whai pakiaka ana ki ngā tikanga tuku iho, ā, kua whakaahuatia mō te āhua e kai ai te tangata i ēnei rā. Ko tētahi tae kōwhiwhi whakamiharo me tētahi reo tika, matawhāiti e wehe ai te whakakopaki i ērā atu ranu kei te mākete. Ko ngā rerenga kōrero roa kua tāia ki runga i te tapanga e whakaahua ana i te kaipakihi, ā, e wāwāhi ana i tēnei mō te kaipānui. E whakaata ana te hoahoa i ngā uara me te kaupapa o te kaipakihi, e ngoto ana ki ngā reka o Chengdu me ōna wharekai iti ā-rohe.

The Recognition

About the A' Design Award Parahi

Ko Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fly By Jing Mahi Tuatahi: Te Whakakopaki Kai Whakareka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release