Koura Takai · 2022
Kerloso Wine Te Tāpiritanga Wāina
by Langcer Lee
- A' Design Award Koura 2022 in Takai
- CLIENT: Litete Brand Design
- Estimated Number of Design Views: 58,468
- Verification code 483337A2CD · Verify this award
Colors
About Kerloso Wine Te Tāpiritanga Wāina
He hoahoa tāpiritanga a Kerloso Wine mō tētahi wāina whero nō Hiri. Kei te tapanga te whakaaturanga o te āhua i kitea e ngā kaiwhakatere moana i tō rātou taunga tuatahi ki Rapa Nui, tae atu ki ngā whakapakoko kōhatu, he puia, ngā putiputi, he tia me ngā manu. Kua takaia te pātara ki te pepa raihi whakataruna māori, kua herea ki te taura otaota, ā, kua whakapaipaitia ki tētahi wāhanga kōhatu kikorangi māori, ko taua rauemi anō o ngā whakapakoko Moai. Kua tahuna te taumata o te pepa ki te mura ahi tūturu, nō reira he ahurei ia tohu. Mā ngā tae rerekē e tohu ngā momo kerepe rerekē. E tū ana te pātara kua takaia ki te 35 henemita te teitei.
About the A' Design Award Koura
Ko Kerloso Wine Te Tāpiritanga Wāina te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Kerloso Wine Te Tāpiritanga Wāina he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Kerloso Wine Te Tāpiritanga Wāina i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Dimensions & Packaging
- The height of the bottle after wrapping paper is about 35cm
- Tags
- Wine,packaging,Moai,Origina,paper
- Production Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Design Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Project Duration
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Operation Flow
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Patents
- Copyrights belong to Langcer Lee, 2021.
- Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
