Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro nā Wei Xu, Yonghui Dong and Rui Wang

Ko te hoahoa Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro nā Wei Xu, Yonghui Dong and Rui Wang he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro

nā Wei Xu, Yonghui Dong and Rui Wang

Kiritaki: Sichuan Guangliang Wine Industry Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #130643

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro

Kōrero Pukapuka: Ko Guangliang 59Plus Flying he takai waipiro rangatira motuhake i hangaia ngātahitia me te Whare Taonga o Dunhuang. E hono ana te hoahoanga i ngā āhuatanga o ngā peita pakitara o Dunhuang ki ngā whakaahua o te rangi-waka o Haina, hei whakaatu i te tirotiro i te ao whānui. E whakaatu ana tētahi pikitia i tētahi Apsara e rere ana me tētahi mataao whetū, e pā ana ō rāua matimati, e hono ana i te tuku iho me te pūtaiao hou. He mā, he mārama-haurua te ipu. Ka whakamahia he peita kōhatu hei whakatairite i te ahua o te pounamu. Ka whakaatuhia te pikitia ki te taha katoa o te ipu mā tētahi tikanga tahu whakapaipai matawhānui, tino tika.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Guangliang 59Plus Flying CoBranded Waahanga Matua: Te Takai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Inenga & Pēketanga: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Hangarau Whakanao: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Wero Hoahoa: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Rangahau: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Whakaaweawe: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Roanga o te Kaupapa: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Ngā Mema o te Rōpū: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang