Koura Takai · 2022
Lineage de La Foliole Te Pūhera Tī
by Tiger Pan
- A' Design Award Koura 2022 in Takai
- CLIENT: Shenzhen Tasly Industrial Co., Ltd.
- Estimated Number of Design Views: 33,523
- Verification code 7987B80D8F · Verify this award
Colors
About Lineage de La Foliole Te Pūhera Tī
Ko Lineage de La Foliole he hoahoa pūhera mō te waiū tī Pu'er. E iwa ngā mahi ā-ringa e hiahiatia ana i te nuinga o te wā mō te tī Pu'er, engari mā te waiū tī ka taea te reka te whakangahau mā tētahi tikanga tango tere ake. Kei runga i te pūhera he tohu āhua rau tī me tōna kakano kirikiri, e tohu ana i te tangohanga o te waiū mai i ngā rau Pu'er nunui. Kua whakaritea ngā pūāhua Hainamana i te momotuhi Song Ti ki ngā āhua rerekē hei whakaputa i te āhua tawhito. Kua tāia ki te koura ngā rārangi me ngā huānga i tīpakohia, ā, kua whakapaea ngā whakaahua ki te koura.
About the A' Design Award Koura
Ko Lineage de La Foliole Te Pūhera Tī te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Lineage de La Foliole Te Pūhera Tī he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Lineage de La Foliole Te Pūhera Tī i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
- Dimensions & Packaging
- 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm - Tags
- Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Research
- We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
- Inspiration
- Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
- Operation Flow
- Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
