Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati nā Stora Enso China Packaging

Ko te hoahoa Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati nā Stora Enso China Packaging he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati

nā Stora Enso China Packaging

Kiritaki: Stora Enso China Packaging

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #130936

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati

Kuputuhi Pukapuka: Ko te Gregory Donut he hoahoatanga whakapaketanga i ahu mai i te pepa mō ngā tonati e hokona ana hei kai kawe-atu. Ko ngā pepa katoa e kitea ana kei te taumata whakapā kai. Ko te kōhiwi i hangaia mai i te pepa FBB kaha nui, kua pania ki te wārena mata wai-tūāpapa hei tiaki i te waitohu, ā, kua tāia ki te waitohu pīni whakatipu kai. Ko tētahi hanganga hurihanga iwa tekau nekehanga e āhei ai te kaiwhakapaketanga ki te hanga tere i te pouaka, nā reira ka taea te tuku i te whakapaketanga i a ia e papatahi ana. Kei ia pouaka e ono ngā tonati, ā, e rua ngā rahi kōhiwi kawe hei whakarite mō te ono, mō te tekau mā rua rānei ngā wāhanga. Ko ngā whakaahua kikorangi-pango me ngā whakaahua tonati me te witi e whakamaharatia ai te ahurea heramana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gregory Donut Te Take Matua o te Rāwaho: Whakapaketanga Tonati i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Inenga & Pēketanga: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tūtohu: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Hangarau Whakanao: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Wero Hoahoa: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Rangahau: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Whakaaweawe: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Roanga o te Kaupapa: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Rerenga Mahi: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Pātene: Structure utility model patent copyright belongs to Stora Enso China Packaging
Ngā Mema o te Rōpū: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li