Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2022
Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati
Client: Stora Enso China Packaging
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #131239The Design
About Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati
Kupu Pukapuka: Ko Secret Behind Magic he pouaka pouture matapō mō ngā nati whakaranu. Ko te whakairoiro o waho o te pouaka e whakamahi ana i ngā raina whakarite me ngā tae tuatahi e toru, i whakaarohia mai i te hanganga a Mondrian, e honoa ana ki te tae pepa kāreti parauri he whakatauira. Ko te hoahoa e kawe ana i te whakaaro o te oranga taurite me te hauora mā roto i tētahi ara ngāwari. Ko ngā pouaka o roto e whai ana i ngā tae ōrite me te tāpiri i ngā pikitia ahua whakakata mō tētahi kēmu tākaro tūranga. Ka whakamahia tētahi hātepe hiki o roto hei pana i ia pouaka o roto ki te wāhi tuwhera, nō reira ka taea te tō katoa o ngā pouaka takitahi. Ka whakamahia he papa taumata pā kai me te waituhi purapu hoiti.
The Recognition
About the A' Design Award Parahi
Ko Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Secret Behind Magic Te Mahi Matua: Te Whakapaketanga Nati i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
