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The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri nā Chih-Hsi Chen

Ko te hoahoa The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri nā Chih-Hsi Chen he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


RinoWhakairoiro· 2022

The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri

nā Chih-Hsi Chen

Kiritaki: Chih-hsi Chen

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

8,341

Ngā Tae

Te Hoahoa

Mō The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri

Kupu Pukapuka: Ko Te Oro o te Rotarota he ata whakaari i hangaia mō tētahi kōkiri e rua ōna wāhanga: he whare tapere rotarota e tirotiro ana i te reo, me tētahi raupapa awheawhe e pā ana ki te pūtaiao mātakitaki matawhenua me te ao whānui. Ka whakaahuatia te ata whakaari kia rite ki ngā ara oro, pēnei i te kitea i runga i ngā mata rorohiko. Ko ngā āhuatanga taiao pēnei i ngā mura ahi, ngā rau rākau me ngā korara ka whakapiko kia rite ki ngā hanga ngaru, e hanga ana i tētahi whakaaturanga tauhou me te ahua rerekē. Ko te whakatakotoranga whakapae e whakaata ana i te momo whakatakoto o ngā rārangi kupu i roto i tētahi rotarota. Ka tāia te pānui kōpaki ki runga i te pepa muka, kua whakamahia he taha e pēhi ana i te tuarā pango hōhonu, me te taitara i tāngia ki te waituhi hiriwa.

Te Whakamihi

Mō te A' Design Award Rino

Ko The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Sound of Poetry Te Kaupapa Matua: Te Ata Whakaari o te Kōkiri mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Inenga & Pēketanga
Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tūtohu
Poetry, Sound, Wave, Universe, Life
Hangarau Whakanao
In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Wero Hoahoa
The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Whakaaweawe
"The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Roanga o te Kaupapa
The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Pātene
Copyrights belong to Chih-hsi Chen.
Ngā Mema o te Rōpū
Chih-hsi Chen

Kaitautoko

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