Unique Me Te Kāhui Karepe Ahurei by Agilis Design Graphic Design

Unique Me Te Kāhui Karepe Ahurei by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Unique Me Te Kāhui Karepe Ahurei

by Agilis Design Graphic Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Te Kāhui Karepe Ahurei

He pouaka pepa i hangaia mō ngā karepe hou ko Ahurei Ahau. Ko te tūāpapa o te hoahoa ko te whakaaro kāore e rua ngā tāngata o te ao e rite ana te āhua, te whakaaro, te āhuatanga, te nekehanga rānei. Ko ngā whakaahua-ā-ringa e hoatu ana i ngā kanohi ngāwari ki ngā karepe, nā reira ka whakaatuhia te huarākau hei rōpū tāngata takitahi. Ko tētahi peka tae hou me te whakatakotoranga māmā e tautoko ana i te kaupapa. He tino whakataetae te mākete huarākau hou i Haina, ā, he maha ngā wā ka whakamahia ngā whakaahua māmā o te huarākau, o ngā tirohanga pāmu rānei. Ko te whāinga a Ahurei Ahau kia rerekē, kia hangaia hoki he hononga kare-ā-roto ki ngā kaihoko.

The Recognition

About the A' Design Award Parahi

Ko Unique Me Te Kāhui Karepe Ahurei te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Unique Me Te Kāhui Karepe Ahurei he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Unique Me Te Kāhui Karepe Ahurei i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji