Yukidoke Mitsu Te Kōhanga Huawhenua by Shingo Furusho

Yukidoke Mitsu Te Kōhanga Huawhenua by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Yukidoke Mitsu Te Kōhanga Huawhenua

by Shingo Furusho

Client: Mizukami village

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Yukidoke Mitsu Te Kōhanga Huawhenua

Ko Yukidoke Mitsu he pūkoro koha mō ngā rōpere ingoa-nui i whakatipuria ki te Kāinga o Mizukami, i te Porowini o Kumamoto. He nui te huka huakita o ēnei rōpere, ā, ka kotihia i te wā e rewa ana te hukarere i taua kāinga tiketike, te wāhi e kitea ai te pūtake o te Awa o Kuma. Ko te hoahoa e kāpi ana i tētahi pouaka pepa piri ki te pepa mā whakaahua e whakaatu ana i te hukarere e heke iho ana. Kua whakamahia he tohu rōpere mā te tā-kōura whero. Ko te pouaka he 242 ki te 160 ki te 57 mirimita te rahi, ā, he taupoki kei runga. Ko te pakari o te pouaka e whakaatu ana i tētahi āhua rangatira e tika ana mō te tuku koha.

The Recognition

About the A' Design Award Parahi

Ko Yukidoke Mitsu Te Kōhanga Huawhenua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yukidoke Mitsu Te Kōhanga Huawhenua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yukidoke Mitsu Te Kōhanga Huawhenua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.