BeeHacchee Te Takohanga Matua o te Tāti by Shingo Furusho

BeeHacchee Te Takohanga Matua o te Tāti by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

BeeHacchee Te Takohanga Matua o te Tāti

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Te Takohanga Matua o te Tāti

He hoahoa kōpaki a BeeHacchee mō tētahi tāti tiihi honi. He mata ono te āhua o te pouaka, e whakamahara ana ki te whare pī, e whakaahua ana i te ariā honi. Kua hangaia te kōpaki mai i tētahi kokoraihe kotahi, ā, ko ōna nui he 224 mm te whānui, 195 mm te hōhonu, 44 mm hoki te teitei. Ko te pepa kāreti e homai ana i tētahi āhua ngāwari, whai wāhi hoki, i te mea ka tāpirihia he rārangi kōwhai kua tāia puta noa i te mata hei whakatairite. He uaua te tā i te tae kōwhai ki runga i te pepa kāreti, nā te mea ka totohu te tae ki roto i te pepa, nā reira i tonoa ai tētahi hoa mahi tā mōhio rawa atu kia tutuki ai te hua i whakaarohia.

The Recognition

About the A' Design Award Rino

Ko BeeHacchee Te Takohanga Matua o te Tāti te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko BeeHacchee Te Takohanga Matua o te Tāti he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a BeeHacchee Te Takohanga Matua o te Tāti mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.