Memory of Jiangnan Whakamahinga Matua: Pānui by Yi Wu and Yanghua Yao

Memory of Jiangnan Whakamahinga Matua: Pānui by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Memory of Jiangnan Whakamahinga Matua: Pānui

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award Rino Winner in Whakairoiro Category

10,850

Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Whakamahinga Matua: Pānui

Kupu Pukapuka: Ko Memory of Jiangnan he pānui i hangaia mai i tētahi whiti whakarēhia tuku iho nō Haina. Ka whakamahia e te hoahoanga ngā āhuatanga o ngā tuhinga kōiwi tohunga me te tuhi hiri, kua whakangāwaritia hei āhua whakaahua mārama. Ko ngā huānga tuku iho kua whakaahuahia anō, wāwāhia, ā, waihangahia anō, me ngā whakamātau toru-ahanoa e whakamahia ana ki ngā puna reta. Ka mahia te pānui mā te tā matihiko, ā, ko te rahi 70 ki te 100 henemita. Ko te whāinga kia whakaatuhia te ātaahua o te ahurea o Jiangnan, ngā tohu Hainamana, me ngā whiti tawhito ki tētahi hunga whakarongo o te ao whānui.

The Recognition

About the A' Design Award Rino

Ko Memory of Jiangnan Whakamahinga Matua: Pānui te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Memory of Jiangnan Whakamahinga Matua: Pānui he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Memory of Jiangnan Whakamahinga Matua: Pānui mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO