Ko te hoahoa Idun Red Heart Wai Aporo nā Evan Chen he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Idun Red Heart Wai Aporo

nā Evan Chen

Kiritaki: Lascaux Design Institute Inc.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Idun Red Heart Wai Aporo

Ko te atua o te taiohi e whakahaere ana i te aporo koura: Idun. Ko te ahua matua e whakanui ana i te kaitoi a John Bauer, te tango i a Idun me te hoahoa ano ki te whakauru i te taiao ataahua o te tipu aporo. Ko nga aporo kei roto i te ringa o te atua & #039 ;s kua kowhao ki runga i te tapanga pounamu hei whakaatu i te wai aporo whero kei raro i te tapanga, e whakaatu ana i nga ahuatanga taiao o nga aporo. E toru o nga aporo ka tukinotia ki te mahi tohu koura hei kawe i nga aporo koura e toru i riro mai i te Atua o te Rangatahi kia kohia hei wai.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Idun Red Heart Wai Aporo te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Idun Red Heart Wai Aporo he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Idun Red Heart Wai Aporo he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Inenga & Pēketanga: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tūtohu: logo，packaging，illustrations，graphics
Hangarau Whakanao: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Wero Hoahoa: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Rangahau: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Whakaaweawe: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Roanga o te Kaupapa: This project was completed in Suzhou in November 2021.
Rerenga Mahi: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Ngā Mema o te Rōpū: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang