Richard III Pōhia by Jisuke Matsuda is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Richard III Pōhia

by Jisuke Matsuda

Client: Create Theatre Poster

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Richard III Pōhia

E whakaahua ana tēnei pōhia i ngā kare-ā-roto kaha o te tangata—te pōuritanga, te hiahia, me te māmae. Ka puta mai a Richard III hei hoariri whakamiharo: he rangatira, engari he ngāwari, e whakamaumahara ana ki tētahi pakitara whare kīngi Hapanihi kua pākarukaru i te wā. Ko ngā kōhatu e marara noa ana i te whakaemi, ānō he wāhanga o tōna pā me tōna ngākau kua whatiwhati. Ka whakaputa te papa kikorangi me te tā tūturu i ngā ia pōkēkē, pērā i ērā i te taha o tētahi toka koropupū, kua tōremi atu ki reira tōna wawata. Kua whiria te momotuhi o tōna ingoa ki ēnei kōhatu, e tohu ana i te tāwhiwhi matatini o tōna tūāpapa.

The Recognition

About the A' Design Award Rino

Ko Richard III Pōhia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Richard III Pōhia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Richard III Pōhia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This poster shows the strong emotions of human beings. Richard III is a fascinating villain. He is noble, like a Japanese castle made of stones on the foundation. But he is also fragile. The background of the piled stones is the image of the seabed, and it undulates like a coral reef. His ambitions have sunk. And the characters of Richard III and Shakespeare express typography in an entwined manner like algae and seaweed.
Dimensions & Packaging: 728mm x 1030mm
vertical
Tags: poster, theatre, theater, Shakespeare, play, stage
Production Technology: Offset printing
Embossing Effect
Design Challenge: It is a work that has been visualized innumerably so far. In order to revive it as a fresh work that I have never seen, it was necessary to deeply interpret the work itself. However, the original text was a non-native language and had some difficulties. On the technical side, it was necessary to create a delicate embossing effect in order to add depth to the work. For that reason, the print plate is divided into multiple parts.
Research: This project is part of an academic study of Shakespeare's classical drama. Even today, the goal is to reinterpret the works of the most influential playwrights in line with the times. Both the original English and the Japanese translation are used for the research. It is the role of this poster to visually show the new charm, and it is required to be modern and novel in color and composition. As typography, both English and Japanese used in the research are fused.
Inspiration: Shakespeare's play still excites, saddens and impresses us. When reading and looking at his play, we are not facing a difficult classics. His work is full of the fundamental human truth. In his plays, strong emotion and love who we forget is overflow. This series is an attempt to reconstruct that secret with contemporary posters.
Project Duration: This work is one of Shakespeare's series, which started in Tokyo (Japan) in 2015 and continues as now. Especially This poster was constructed for the creation of the series "Love and emotion" announced in 2020.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
Patents: Created by Jisuke Matsuda
Image Credits: Image #1 : Jisuke Matsuda, Optional Image #1 : Jisuke Matsuda, Optional Image #2 : Jisuke Matsuda, Optional Image #3 : Jisuke Matsuda, Optional Image #4 : Jisuke Matsuda