Parahi Pūkoro · 2022
Baidu for the Elderly Kaupapa Matua: Taupānga Pūkoro
by Baidu Meux
- A' Design Award Parahi 2022 in Pūkoro
- CLIENT: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 19,855
- Verification code 5B1E0F6465 · Verify this award
Colors
About Baidu for the Elderly Kaupapa Matua: Taupānga Pūkoro
Ko Baidu mō ngā Kaumātua he taupānga pūkoro e whakarato ana i ngā ihirangi me ngā ratonga mā ngā kaiwhakamahi kaumātua. E whakamahi ana te taupānga i tētahi pūnaha hoahoa whai-tikanga-kaumātua me ngā momotuhi nunui ake, he tauira feed kotahi, ngā wāhi pā nui ake me te reo ngāwari. Ka taea te pānui, te whakarongo rānei ki ngā ihirangi katoa. Kei roto i ngā ataata ngā tapanga mātau. Mā te rapu reo me te rapu whakaahua ka taea e ngā kaumātua te rapu mā te kōrero, mā te tango whakaahua rānei. Ka taea e te whakahiato reo te whakamahi i ngā reo kua hopukina o ngā mema whānau hei pānui ā-waha i ngā tuhinga. Ka rere te taupānga i runga i ngā pūnaha Android me iOS.
About the A' Design Award Parahi
Ko Baidu for the Elderly Kaupapa Matua: Taupānga Pūkoro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Baidu for the Elderly Kaupapa Matua: Taupānga Pūkoro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Baidu for the Elderly Kaupapa Matua: Taupānga Pūkoro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Press Kit
- Unique Properties
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Dimensions & Packaging
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Tags
- UX, the Elderly, Age-friendly, AI, Online Service
- Production Technology
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Design Challenge
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Research
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Inspiration
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Project Duration
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Operation Flow
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Patents
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
