24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro by Baidu Meux

24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2022

24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Rino Winner in Pūkoro Category

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Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro

Kuputuhi Pukapuka: Ko te 24 Wā Rā he huinga whakaahua hihiko i hangaia mō tētahi taupānga rapu pūkoro. Ko ngā wā rā 24 e wehewehe ana i te tau ki ngā wā roa ōrite tata, ā, kua ārahi i te ahuwhenua me te noho o ia rā i Haina mō ngā rautau maha. Ka whakamahi ngā whakaahua i ngā tikanga peita me ngā tae Haina o mua hei whakaatu i ngā wā o te tau, te pāmahana, te huarere me te taiao ora. Ka tae ngā kaiwhakamahi ki ngā whārangi mā te rapu i te ingoa o tētahi wā rā, tētahi kupumatua rānei e hono ana ki tērā. He wāhanga kohikohi kei raro o ia whārangi e hono ana ki ngā ataata, ngā pūrongo me ngā tuhinga kohinga mātauranga. Ka urutau te mahi toi ki ngā rahi mata pūkoro katoa.

The Recognition

About the A' Design Award Rino

Ko 24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko 24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a 24 Solar Terms Mahi Matua: Whakaahua Taupānga Pūkoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd