Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro by Jun Li

Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Parahi Winner in Takai Category

13,136

Verified Award Winner

Verify Award Status for #133730

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro

Kuputuhi Pukapuka: Ko Pindao Tiancheng he hoahoa whakapaketanga mō tētahi waitohu waipiro, i ahu mai i te ahurea Taoist. Kua hangaia te ipu karaehe kia rite ki te nama tahi, hei tohu mō te whakaaro Taoist e mea nei mā te tahi ka puta ake ngā mea katoa. Ko te āhua ngāwari e whakaata ana i te ahurea o te waitohu me te whakangāwari i te tirohanga o te hua kia mārama ai. Kua purupurutia te ipu karaehe ki te tae, ā, kua tunua te tauira ki runga i te mata. Ko te pouaka he mea hanga ki te pepa motuhake, ka whakapaipaitia ki te whakarākei parahi (bronzing) me te whakarākei whakairo (embossing), ā, ko ōna nui he 150 ki te 120 ki te 300 mirimita. Ka huaki te pouaka mai i te taha kia ngāwari ai te whakaatu. Whai muri i te whakamahinga, ka taea te ipu te whakamahi hei ipu putiputi, hei whakarākei rānei.

The Recognition

About the A' Design Award Parahi

Ko Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pindao Tiancheng Te Kaupapa Matua: Te Whakapaketanga Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li