Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro by Bo Gao

Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro

Kuputuhi Pukapuka: Ko Zaotu Shaofang he hoahoa tākai mō tētahi waipiro i hangaia ki te bentonite mā, he paru e tāpiritia ana ki te paru rua whakarewa. Ka whakamahia e te tākai te mā bentonite hei tae matua. Ko ngā maunga, te rā, ngā kapua, te wai, ngā rākau me ngā manu kua whakakotahitia hei tauira e rite ana ki te āhua o ngā tohu Hainamana mō te bentonite. E whakaata ana te tauira i te taiao whakaputa waina me te āhuatanga matua o te hua. Ka tuwhera te pouaka mai i te waenganui ki te taha mauī me te taha matau, ā, ka neke te pouaka o roto ki mua mō te whakaaturanga. He pepa motuhake kua whakakōura te pouaka, ā, ko te pounamu karaehe kua purupurua mā me tētahi tauira kua tunua.

The Recognition

About the A' Design Award Parahi

Ko Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Zaotu Shaofang Te Kaupapa Matua: Tākai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao