Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro nā Luo Heng

Ko te hoahoa Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro nā Luo Heng he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro

nā Luo Heng

Kiritaki: Laboratory and Hopeful

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

17,668

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #133952

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro

Ko te Wuliang Image he hoahoa kōpaki waipiro i hangaia mō tētahi waitohu Baijiu Hainamana. Ko te āhua o te pātara i whakaawehia e te pātara Marama o te Whakapaparanga Ming, ā, ko te tinana porotaka e tohu ana i te marama whero me te whakaaro o te huihuinga anō. Ko ngā raina piko me ngā tāhiwi ngaru wai e takai ana i te pātara pēnei i te hiraka. Kua whakakirikiri onepū te tinana karaihe, ā, kei runga i a ia tētahi tohu koura māwhero whakairo, i te wā e whakamahi ana te tihi o te pātara i tētahi tukanga whakawhitiwhiti whakarewa pōhehe. He acrylic koura pōhehe te pouaka, me te whakarewa whakairo me te hōhaka wera. Ko te kakano huhua o te papa e tautoko ana i te pupuri pūmau me te ngāwari.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wuliang Image Te Mahi Matua: Te Kōpaki Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Inenga & Pēketanga: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tūtohu: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Hangarau Whakanao: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Wero Hoahoa: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Rangahau: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Whakaaweawe: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Roanga o te Kaupapa: The project started in September 2021 in Torino and finished.
Rerenga Mahi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Ngā Mema o te Rōpū: Luo Heng
Whakamana Whakaahua: Luo Heng