Koura Takai · 2022
Freeze Dried Te Mokihi Kawhe
by Shanghai Yuanshang Culture Communication Co., Ltd.
- A' Design Award Koura 2022 in Takai
- CLIENT: Huzhou Jinnuokang Health Technology Co., Ltd.
- Estimated Number of Design Views: 34,883
- Verification code 7EEC00784B · Verify this award
Colors
About Freeze Dried Te Mokihi Kawhe
Ko Freeze Dried he hoahoa mokihi kawhe i hangaia mō te mākete kaihoko taiohi. Ka whakakotahi te mokihi i te āhua hou me ngā huānga o te ahurea tuku iho o Haina. E ahu mai ana te ariā ataata i ngā huānga e rima, arā te koura, te rākau, te wai, te ahi me te whenua, ā, ka whakamahia ngā tae tuku iho o Haina. Kei roto i tētahi kēne nui ētahi kēne iti, nō reira he māmā te penapena me te kawe i te huinga. Ka taea te hiri anō i ia kēne iti, e āwhina ana ki te whakahaere i te nui o te kawhe e whakamahia ana. Ka tāia te tapanga o waho ki te pepa kua whakakikoruatia, ā, kua hangaia ngā kēne iti ki te polypropylene.
About the A' Design Award Koura
Ko Freeze Dried Te Mokihi Kawhe te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Freeze Dried Te Mokihi Kawhe he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Freeze Dried Te Mokihi Kawhe i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
