Science as an Emotional Trend Mata Pōwhiri by Liubov Maximenkova

Science as an Emotional Trend Mata Pōwhiri by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

ParahiPūkoro· 2022

Science as an Emotional Trend Mata Pōwhiri

by Liubov Maximenkova

Client: Sber

A' Design Award Parahi Winner in Pūkoro Category

15,716

Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Mata Pōwhiri

Ko te Pūtaiao hei Ia Kare-ā-roto he raupapa mata pōwhiri i hangaia i te tau 2021 mō te taupānga pūkoro Sberbank Online. Kua whakatapua tēnei raupapa ki te Tau o te Pūtaiao me te Hangarau i Rūhia. E toru ngā kaupapa kei roto: I Raro i te Moana, Mā roto i te Karu Whakarahi, me te Whatunga Neura. Ko I Raro i te Moana e whakaatu ana i ngā whakaahua i tangohia e ngā tohunga koiora moana. Ko Mā roto i te Karu Whakarahi e whakaatu ana i ngā mea e mōhiotia ana i tuhia mā te whakaahua iti me te whakaahua nui. Ko te Whatunga Neura e whakaatu ana i ngā whakaahua i hangaia e te atamai horihori. Ko te whāinga kia honoa te kare-ā-roto ki te mātauranga.

The Recognition

About the A' Design Award Parahi

Ko Science as an Emotional Trend Mata Pōwhiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Science as an Emotional Trend Mata Pōwhiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Science as an Emotional Trend Mata Pōwhiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.