Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi by Meng Shenhui

Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #135379

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi

Ko te Cloud Mountain Type he momotuhi i whakaawehia e ngā maunga kapua me te kohu o Zhang Jiajie me te peita whenua tawhito o Haina. Ka whakakotahi ngā āhua reta i ngā whakaahua kapua me te maunga tuku iho o Haina me te hanganga o te taupū Rātini. Ka tuhia ā-ringa ia pū, kātahi ka whakapaipaihia ki te pūmanawa whakaahua matihiko, ā, ka taea te whakamahi i te momotuhi i ngā rahi kanorau. Ki te tino tirohia atu, ka riro i ngā taipitopito, ā, ka uaua te mōhio ki te reta, pērā i te āhua o te maunga kāore e kitea mai i tōna tihi.

The Recognition

About the A' Design Award Hiriwa

Ko Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cloud Mountain Type Momo Hoahoa: Hoahoa Momotuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui