DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha nā Chi Forest

Ko te hoahoa DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha nā Chi Forest he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha

nā Chi Forest

Kiritaki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

15,244

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #135611

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha

Ko te Tuhinga Pukapuka: Ko te DamoWang Taurine Energy Drink he inu whai mahi e whakaaturia ana i roto i te kēne rino 250 miringa. Ko te kēne he 65.6 ki te 91.8 mirimita te rahi, ā, kua hangaia ki te tā whakakiko maramara-tio i runga i te whakarewa. Ko te whakaahua e whakaatu ana i tētahi āhua i puta mai i a Chiyou, he toa nō ngā pakiwaitara o Haina, ā, kei tōna taha he tohu koromatua e whakaatu ana i te kaha me te māia. Kei roto i te inu he ginseng me te wolfberry Haina, he otaota tuku iho e whakamahia ana hei whakahoki mai i te kaha tinana. Ko te kēne rino, he mea mōhio ki te iwi, he māmā ki te pupuri, ā, ka mātao tere.

Te Whakamihi

Mō te A' Design Award Parahi

Ko DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a DamoWang Taurine Energy Drink Ko te Kaupapa Matua: Te Whakakiko Inu Kaha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Inenga & Pēketanga: 65.6mm x 91.8mm
Tūtohu: Branding, Packaging, Chinese National Tide
Hangarau Whakanao: High gloss iron transparent printing can on iron cans.
Wero Hoahoa: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Rangahau: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Whakaaweawe: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Roanga o te Kaupapa: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Rerenga Mahi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Ngā Mema o te Rōpū: Yushu Zhang, Yiqun Tang
Whakamana Whakaahua: Yushu Zhang, Yiqun Tang