Stories of Communication Hoahoa Tuakiri Waitohu nā Mengyi Xie

Ko te hoahoa Stories of Communication Hoahoa Tuakiri Waitohu nā Mengyi Xie he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

Stories of Communication Hoahoa Tuakiri Waitohu

nā Mengyi Xie

Kiritaki: School of Communication, East China Normal University

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

9,996

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #136234

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Stories of Communication Hoahoa Tuakiri Waitohu

Ko Ngā Kōrero o te Whakawhitiwhiti Kōrero he hoahoa tuakiri ataata i hangaia mō te tekau mā rima tau o te whare wānanga mō te whakawhitiwhiti kōrero. Ko te waitohu matua he whakaahua āhuahanga i ahu mai i te nama 15. Mai i te waitohu matua, i whakawhanakehia he whānau o ngā waitohu-iti 100. Ka whakaatuhia e ia waitohu-iti tētahi kōrero, hangahanga rānei, kaupapa rānei nō roto i te hītori o te whakawhitiwhiti kōrero, mai i ngā aho here i whakamahia i ngā wā onamata, tae noa ki te niupepa tuatahi me te whanoketanga ao (world wide web). Whakaritea kia rite ki te raupapa wā, ka whakamahia ngā waitohu-iti ki ngā pou pānui, ngā pōhiri, ngā pukaparahau, ngā whakaaturanga wāhi me ngā taonga whakamaharatanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Stories of Communication Hoahoa Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Stories of Communication Hoahoa Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Stories of Communication Hoahoa Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Inenga & Pēketanga: There were all kinds of size for the physical application products in this project.
Tūtohu: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Hangarau Whakanao: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Wero Hoahoa: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Rangahau: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Whakaaweawe: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Roanga o te Kaupapa: The project was in Shanghai.
Rerenga Mahi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Ngā Mema o te Rōpū: Mengyi Xie