Tube Collection Primary Function: Kohinga Pēke Haere by Nio Life

Tube Collection Primary Function: Kohinga Pēke Haere by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Āparetanga Kākahu me te Haerenga Competition Category.

HiriwaĀparetanga· 2022

Tube Collection Primary Function: Kohinga Pēke Haere

by Nio Life

Client: NIO Life

A' Design Award Hiriwa Winner in Āparetanga Category

46,298

Verified Award Winner

Verify Award Status for #136358

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tube Collection Primary Function: Kohinga Pēke Haere

Ko te Kohinga Tube he tira pēke haere i hoahoatia hei kawe i te mahana me te whakamarumaru o te kāinga ki te nekeneke ā-rā. Kei roto i te kohinga ko ngā pēke karere, ngā pēke pukapuka, ngā pēke tote me ngā pēke tuarā i ngā rahi maha, e tutuki ai ngā hiahia haere rerekē. Ko te āhua i whakaawehia e te pou mirumiru, ā, ka puta he āhua ngohengohe, takai. Ko te hau kua herea ki roto ka waihanga i te kare o te iri, nā reira he iti ake te taumaha ā-tirohanga o ia pēke. Ko te papanga o waho he miorohou, ā, ko te whakakapinga he miro. I āta arotahi ki ngā ōwehenga kōpiri me ngā tuwhera whānui, kua tika te tū.

The Recognition

About the A' Design Award Hiriwa

Ko Tube Collection Primary Function: Kohinga Pēke Haere te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tube Collection Primary Function: Kohinga Pēke Haere he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tube Collection Primary Function: Kohinga Pēke Haere he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
Dimensions & Packaging: Multi dimensions
Production Technology: Fabric: microfiber; Lining: 100% cotton
Design Challenge: The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
Research: Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
Inspiration: The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
Project Duration: Opening of the project in 2018/8, first sale in 2020/2.
Operation Flow: The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
Team Members: NIO Life
Tom Dixon