Lowen Te Whakanō o te Pia by China Resources Snow Breweries Ltd.

Lowen Te Whakanō o te Pia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2022

Lowen Te Whakanō o te Pia

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Hiriwa Winner in Takai Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Te Whakanō o te Pia

Ko Lowen he hoahoa whakakinaki mō tētahi raupapa pia. E honoa ana e te hoahoa te tā pene, te toi mezzotint me te whakaahua ā-tā kiri i te tiriti. Ka tohua e ngā āhua āhuahanga me ngā tae kanapa ngā reka rerekē, tae atu ki te rāhipere, te herie me te Weissbier, kia tere, kia tika hoki te mōhio ki ia momo. Ka whakatairite ngā whakaahua i ngā āhua mohoao me ngā āhua ngāwari hei waihanga i tētahi pānga ā-kanohi kaha me tētahi āhua pāpori. He konumōhē ngā kēne, ā, he karaehe ngā pātara. Mā tētahi tukanga tā tāruatanga āta whakatakoto e mārama, e tika ai ia whakaahua.

The Recognition

About the A' Design Award Hiriwa

Ko Lowen Te Whakanō o te Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lowen Te Whakanō o te Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lowen Te Whakanō o te Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release