Type Specimen Alskar Whakairoiro by Paul Robb and Moira Bartoloni

Type Specimen Alskar Whakairoiro by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

Type Specimen Alskar Whakairoiro

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Hiriwa Winner in Whakairoiro Category

43,000
Verified Award Winner
Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Whakairoiro

Ko te Alskar sans he momo momo ahua huatau whanui sans serif o naianei me nga momo rereke ahua ahua tino kaha, e tuhi ana i nga mea rerehua me te tohu i nga ahuatanga rereke o naianei. I taia te momo tauira hei niupepa A2 (kua takai ka tukuna hei A4) me te whakaatu i te momo momo ahua me te wheako hou.

The Recognition

About the A' Design Award Hiriwa

Ko Type Specimen Alskar Whakairoiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Type Specimen Alskar Whakairoiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Type Specimen Alskar Whakairoiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb