Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2022

Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu

by PepsiCo Design and Innovation

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu

Ko Neon Zebra he hoahoa whakapaipai mō tētahi rārangi o ngā whakaranu kōtera. Kei ia kēna me ia mōkihi inu tētahi tohu whakaranu inu ahurei, e kīia ana ko te whārite Neon Zebra. Ka whakaatu te tohu ki ngā kaihoko me pēhea te hanga i tētahi inu whakaranu ki te hua. Ka hangaia e ia kēna ngā kōtera e rua, kua wehea kia tohaina. Ko ngā whakaahua whakapaipai e whakaaturia ana i te taha o te hua he māmā noa, e whakamahi ana i te wāhanga rēmana me te miniti hei tāpiri hōhonutanga. Ka puta ngā whakapaipai hei whakairoiro rua-tauwāhi mārō, hei āhua ahu-toru rānei, ā, ka whakaora rātou i te ao Neon Zebra.

The Recognition

About the A' Design Award Hiriwa

Ko Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Neon Zebra Brand Launch Mahi Matua: Whakapaipai Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release