MTN Dew Cake-Smash Te Tākai Inu by PepsiCo Design and Innovation

MTN Dew Cake-Smash Te Tākai Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2022

MTN Dew Cake-Smash Te Tākai Inu

by PepsiCo Design and Innovation

A' Design Award Koura Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Te Tākai Inu

Ko MTN Dew Cake-Smash he tākai mō tētahi inu ngāwari reka keke i whakaputaina mō te wā poto noa. I hangaia te reka nei hei whakamaumahara i te wairua o ngā whakanui ngātahi pēnei i ngā rā whānau, ngā mārena me ngā tohu paetahi. E kōrero ana te hoahoa nei mō ngā huihuinga nui i pahemo noa, ā, e whai ana kia hōmai he wairua tūmanako me te hari koa. I whakawhanakehia tētahi ao ataata o ngā kiripuaki kānara hihiko mō ngā whakairoiro o te tākai me te whakamahinga matihiko. E tohu ana ngā kiripuaki kānara i tētahi hunga kua huihui ki tētahi pāti. E pōwhiri ana te tākai i ngā kaihoko kia whakanui anō i tētahi kaupapa.

The Recognition

About the A' Design Award Koura

Ko MTN Dew Cake-Smash Te Tākai Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko MTN Dew Cake-Smash Te Tākai Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a MTN Dew Cake-Smash Te Tākai Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release