Pepsi New Year 2022 LTO He Kēne Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2022
Pepsi New Year 2022 LTO He Kēne Inu
by PepsiCo Design and Innovation
A' Design Award Koura Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #137256
The Design
About Pepsi New Year 2022 LTO He Kēne Inu
Ko te Pepsi New Year 2022 LTO he raupapa o ngā kēne inu e ono, he putanga iti mō te wā hararei o te takurua. I tukuna ēnei kēne ki Rūhia hei wāhanga o tētahi whakahau waitohu ā-kaupeka. Ko ngā whakairoiro whakanui i hangaia kia hāngai ki te wā hararei katoa, ka mutu ki te Tau Hou. Ka toro atu hoki te hoahoa i te waitohu ki tua atu i te tākaikai mā ngā āhuatanga pāhekoheko. Ka taea e ngā kaihoko te matawai i te waehere QR kei ia kēne mā te waea pūkoro kia tae atu ki ngā whakatairanga, tae atu ki te whai wāhi ki te toa i ngā hūri me ngā tīhāte putanga iti e kōwhā ana i te pō.
The Recognition
About the A' Design Award Koura
Ko Pepsi New Year 2022 LTO He Kēne Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi New Year 2022 LTO He Kēne Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi New Year 2022 LTO He Kēne Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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