Figura Waitohu Hoko, Hoahoa Kōpaki by Anja Zambelli Colak

Figura Waitohu Hoko, Hoahoa Kōpaki by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Figura Waitohu Hoko, Hoahoa Kōpaki

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Rino Winner in Whakairoiro Category

12,437

Verified Award Winner

Verify Award Status for #137540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura Waitohu Hoko, Hoahoa Kōpaki

He hoahoa waitohu hoko me te kōpaki mō Figura, mō ētahi kai reka o Mediterranean, tae atu ki ngā keke piki, ngā tiakarete me ngā hinu oriwa. Kua hangaia te tuakiri ki runga i tētahi tohu piki kua whakaahuatia hei poihau rangi, he tohu mō te haerere me ngā pakiaka o Mediterranean o te kaiwhakarewa o te waitohu. Ko ngā tae kōura, waiporoporo me te kākāriki e tohu ana i ngā kai matua. Ko ngā tauira o ngā rau piki, ngā ngaru me ngā unahi ika e whakamaharatia ai a Mediterranean. Ka tāia ngā tapanga me te kōpaki pepa ki ngā tae Pantone ki runga i te pepa Fedrigoni, me te tāpiri atu o te kōura kōhatu angiangi. Ka whakaputahia e te hoahoa ēnei hua ki te mākete o Āhia.

The Recognition

About the A' Design Award Rino

Ko Figura Waitohu Hoko, Hoahoa Kōpaki te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Figura Waitohu Hoko, Hoahoa Kōpaki he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Figura Waitohu Hoko, Hoahoa Kōpaki mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak