Jing Yin Li Hoahoatanga Tuakiri Waitohu by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2022
Jing Yin Li Hoahoatanga Tuakiri Waitohu
by Sxdesign
Client: Jing Yin Li
A' Design Award Parahi Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Hoahoatanga Tuakiri Waitohu
He tuakiri waitohu a Jing Yin Li i hoahoatia mō tētahi waitohu horoi me te tiaki kākahu i te mākete o Haina. I hangaia te waitohu mai i ngā āhua hangahanga ngāwari, ngā tapawhā me ngā porowhā hauwhā, kua whakaritea ki ngā rārangi e whā. E toru o ngā rārangi ka hanga i ngā reta J, Y me te L, ko ngā piha tuatahi o te ingoa waitohu. Kua whakararangihia ngā āhua kia rite tonu me te hangai ōrite hei tohu i te pono me te ū. Ko te tae waitohu he whakarite ōrite i waenga i te whero me te waiporoporo, e pā ana ki te kēmu Hainamana o mua me ngā taonga rākau tinitini whero. Ka noho mārama tonu te waitohu i te rahi iti rawa o te 6 ki te 12 mirimita.
The Recognition
About the A' Design Award Parahi
Ko Jing Yin Li Hoahoatanga Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jing Yin Li Hoahoatanga Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jing Yin Li Hoahoatanga Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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