Sxdesign Tuakiritanga Waitohu nā Sxdesign

Ko te hoahoa Sxdesign Tuakiritanga Waitohu nā Sxdesign he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Sxdesign Tuakiritanga Waitohu

nā Sxdesign

Kiritaki: Sxdesign

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sxdesign Tuakiritanga Waitohu

Ko Sxdesign he tuakiritanga waitohu i hangaia mō tētahi taiwhanga hoahoa kei Beijing, Haina. E whai ana ia taipitopito o te moko i te ōwehenga 1:1.414, e whakawhiwhi ai i te tohu ki tētahi āhua kōpiri, mārire hoki. Ko ngā huānga whakairoiro iti kei ngā kokonga e whakamaumahara ana ki ngā tohu whakahua kōrero, ā, ka whakarārangi i ngā tapawhā hāngai o te moko. Nā te whakaritenga ka hangaia te moko kia hangarite, ā, ka tohu i te whakahua, te tohu me te whakamāori i te reo me ngā whakaaro. Mā ngā whakairoiro nekeneke, ka taea hoki e te moko te tipu ki roto i te momo Hainamana tuku iho o te ingoa o te taiwhanga, e hono ai i te tikanga tuku iho me te hoahoa hou.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Sxdesign Tuakiritanga Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Sxdesign Tuakiritanga Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Sxdesign Tuakiritanga Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Inenga & Pēketanga: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tūtohu: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Hangarau Whakanao: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Wero Hoahoa: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Rangahau: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Whakaaweawe: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Roanga o te Kaupapa: Fr. November 2021 to January 2022, Beijing, China.
Rerenga Mahi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Pātene: Sxdesign
Ngā Mema o te Rōpū: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Whakamana Whakaahua: Sxdesign