Gujinggongjiu Te Tāpaki Waipiro by Sisi Don

Gujinggongjiu Te Tāpaki Waipiro by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2022

Gujinggongjiu Te Tāpaki Waipiro

by Sisi Don

Client: Gujingongjiu

A' Design Award Koura Winner in Takai Category

36,998

Verified Award Winner

Verify Award Status for #137626

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggongjiu Te Tāpaki Waipiro

He hoahoa tāpaki a Gujinggongjiu i hangaia mō tētahi waipiro Hainamana. Ka whakaatu te hoahoa i te tohu tarākona tuku iho i runga i te āhua ataata matihiko. Kua whakamāmātia ngā rārangi taumaha me ngā ānau matatini o te āhua tarākona tawhito hei āhua hou. Ka tuwhera te pouaka mai i ngā taha mauī me te matau, e whakaatu ana i te tauira i roto i ētahi paparanga maha. Ka whakamahia te tā waituhi kōhurahura, nō reira ka kitea tonu te tauira tarākona i roto i te taiao pōuri. Ko te rahi o te tāpaki he 150 mm te whānui, he 110 mm te hōhonu, he 280 mm te teitei. Ko te whāinga he wheako ataata hou me tētahi āhua waitohu rangatahi ake.

The Recognition

About the A' Design Award Koura

Ko Gujinggongjiu Te Tāpaki Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Gujinggongjiu Te Tāpaki Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Gujinggongjiu Te Tāpaki Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging: Width 150mmxDepth 110mmxHeight 280mm
Tags: BAIJIU Gujingongjiu Liquor packaging
Production Technology: Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge: The application of luminous ink in the bottle above
Research: Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration: From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration: The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow: Through the open left and right sides, show the visual effect of multi-level
Team Members: INFINITY STUDIO