Now Mahi Matua: Toi Uhi Pukapuka Puoro by Yijia Xie

Now Mahi Matua: Toi Uhi Pukapuka Puoro by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Now Mahi Matua: Toi Uhi Pukapuka Puoro

by Yijia Xie

Client: Yijia Xie

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Mahi Matua: Toi Uhi Pukapuka Puoro

Kuputuhi Pukapuka: Ko Now he hoahoa pukapuka puoro i hangaia mō tētahi kaipuoro e ono ana ngā waiata e kōrero ana mō ngā moemoeā, te tipu me te aroha. Kotahi te tohu Hainamana whai tikanga e tangohia mai ana i ia taitara waiata, pēnei i te Ao Whānui, Ua, Whakapono, Whatu, Marama me te Whetū. Ka whakakotahihia ēnei tohu me te kohinga mamati me te waihanga rorohiko. Ka whakaurua ngā huānga kua tīpakohia ki roto i tētahi hōtaka rorohiko e whakaputa ana i ngā mano o ngā whakaahua rerekē, nō reira he ahurei ia kōpaki. Ko te āhua tapawhā e ine ana i te 4.25 ki te 4.25 īnihi. Kei roto i te kaupapa e ono ngā hoahoa uhi, tētahi pukapuka kupu waiata me te kōpaki pukapuka puoro.

The Recognition

About the A' Design Award Rino

Ko Now Mahi Matua: Toi Uhi Pukapuka Puoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Now Mahi Matua: Toi Uhi Pukapuka Puoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Now Mahi Matua: Toi Uhi Pukapuka Puoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie