Miepu Diary Ahua Matua: Whakaahua Kiripuaki by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ahua Matua: Whakaahua Kiripuaki by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Miepu Diary Ahua Matua: Whakaahua Kiripuaki

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Ahua Matua: Whakaahua Kiripuaki

Kuputuhi Pukapuka: Ko Miepu Diary he huinga whakaahua kiripuaki e whakakotahi ana i te ahurea auroa hou me ngā kōrero pakiwaitara tamariki tuku iho. Ko te kiripuaki matua ko Duoduo, he kōtiro rāpeti maia, waimarie hoki, e whakaatuhia ana i te taha o tētahi ngeru momona. E whā ngā pakiwaitara rongonui o te ao kua whakahoutia i roto i ngā whakaahua kaupapa e whā, he mea tā ā-ringa i runga i te ahua hou. Ka taea te whakamahi i ēnei whakaahua mō ngā pouwhakaari, kākahu, me ētahi atu hua e hāngai ana. Ko te whāinga kia hangaia he kiripuaki ātaahua, ahurei hoki e hono ana i ngā pakiwaitara ki ngā ia āhua o nāianei.

The Recognition

About the A' Design Award Rino

Ko Miepu Diary Ahua Matua: Whakaahua Kiripuaki te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Miepu Diary Ahua Matua: Whakaahua Kiripuaki he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Miepu Diary Ahua Matua: Whakaahua Kiripuaki mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release