Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara by Jiawei Wu

Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara

by Jiawei Wu

Client: Jiawei Wu Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara

Ko Meandre he hoahoa ipu me te kōpaki i hangaia mō tētahi kaipahi hinu kakara taiao. Ko te ingoa i ahu mai i tētahi kupu Wīwī e tohu ana i ngā piko o te awa. Ko te whāinga o te hoahoa he hoatu i tētahi wheako uru whakauru o te kōpikopiko i roto i te ngahere. Ko te taupoki e whai ana i te āhua o te peka piko, ā, ko te ipu i hangaia mai i te rākau walnut o Amerika ki te Raki, i whakaahuahia mā te tukanga piko rākau. Ko tētahi kāri mōhiohio e mau ana i tētahi whakaahua me tētahi whakaahuatanga o te ngahere tuawhenua Wīwī nāna i whakaohooho te kakara. Ko ngā waiaro rākau taiao anake e whakamahia ana i roto i te kakara.

The Recognition

About the A' Design Award Parahi

Ko Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Meandre Ipu Hinu Kakara, Kōpaki Hinu Kakara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak