Carbon Research Waitohu Umanga by Sxdesign

Carbon Research Waitohu Umanga by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

Carbon Research Waitohu Umanga

by Sxdesign

Client: Carbon Research

A' Design Award Parahi Winner in Whakairoiro Category

14,327

Verified Award Winner

Verify Award Status for #137997

View at A' Design Award Press Release Award Badge

Colors

The Design

About Carbon Research Waitohu Umanga

Ko Carbon Research he waitohu umanga i hangaia mō tētahi hautaka mātauranga i whakaturia i roto i te horopaki o te taurite waro. Ko te waitohu (logo) e whakakotahi ana i te āhua o te ao me te hanganga ātamu o te waro hei whakaatu i te tiaki taiao. Ko ngā hononga rārangi e whakakotahi ana i ngā laitūri o te ao ki ngā ara ihiiho, e tohu ana i te whakaaro tuwhera me te whakawhitiwhiti kōrero whānui ake. Ko te hanganga rite-tahi me te karapoti e whakaatu ana i tētahi hapori mātauranga kotahitanga. Ka tāia te waitohu kua honoa ki ngā uho o te hautaka me ētahi atu pāpāho ā-tinana, ā, ka noho tonu te māramatanga i te rahi iti rawa o te 20 ki te 5 mirimita.

The Recognition

About the A' Design Award Parahi

Ko Carbon Research Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Carbon Research Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Carbon Research Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign