Animal Deadee Whakaahua Tīmata by Southwest Forestry University

Animal Deadee Whakaahua Tīmata by Southwest Forestry University is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

Animal Deadee Whakaahua Tīmata

by Southwest Forestry University

Client: Southwest Forestry University

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Animal Deadee Whakaahua Tīmata

He maha ngā tīmata poutāpeta kaupapa-kīrehe i Haina, engari ko te wā tuatahi tēnei kua whakatapua ngā tīmata poutāpeta ki ngā kīrehe mōrearea noho-taketake o Yunnan. I tū te Huihuinga Ao-Whānui mō te Tiaki i te Kanorau Koiora 2021 i Yunnan, Haina. Ko te whāinga o tēnei hoahoa ko te whakamahi i tēnei huinga tīmata poutāpeta hei whakawhānui i te whakaaro a te Kāwanatanga o Haina mō te tiaki taiao, e karanga ana ki te ao kia tiaki i te kāinga o te ao.

The Recognition

About the A' Design Award Hiriwa

Ko Animal Deadee Whakaahua Tīmata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Animal Deadee Whakaahua Tīmata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Animal Deadee Whakaahua Tīmata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home on which we live.
Dimensions & Packaging: Stamp dimensions: Length 40mmx Width 30mm
Tags: Stamps, Illustration, Endangered Animals, Environmental Protection, Yunnan
Production Technology: Drawn stamp manuscripts are electronically color separated, electronically impositioned and plated to complete the plate making. Finally, it is done by offset printing.
Design Challenge: How to refine concrete animals into two dimensional abstract paintings with national characteristics is the most challenging part of the whole creation.
Research: In order to commemorate the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China, the team designed a lot of souvenirs, but the sustainability of the publicity was not ideal, and finally found that the stamps have a certain collection value, and the spread is relatively widespread, so the stamps were finally selected as a souvenir of this meeting. Illustrations reflect the local ethnic identity and cultural diversity, which is in line with the theme of biodiversity.
Inspiration: Due to modern human activities, many rare species are on the verge of extinction. Global climate anomalies and natural disasters in recent years have been a strong warning signal to humanity. It is hoped that the stamp will evoke human love for endangered animals and nature in the process of use. The design is inspired by Chinese poetry.
Project Duration: The project started in March 2020 in Kunming and finished in January 2021 in Kunming.
Operation Flow: Most of the animals on the stamps are endemic to Yunnan province, and the sight of these animals is reminiscent of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China.
Team Members: Sun Yi
Yao Xinnan
Yang Xiaoran
Image Credits: Image#1: Illustrator Sun Yi, 2020.