Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa by Salvita Bingelyte

Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa

Ko te Kuputuhi Pukapuka: Ko te Roundooze Chickpea Snack he hoahoa tā mira mō ngā pī chickpea tunua. Kei roto i te whānuitanga ngā reka e waru, e ono reka mōmona, e rua reka tote. Ka whakaaturia ngā reka mōmona ki runga i te papa mangu, ā, ko ngā reka tote ki runga i te papa hina. Ko te ataata i tangohia mai i te waitohu Roundooze te mea e whakatau ana i te ahua whakaaturanga. Kei ia pēke he matapihi tapahi-mate hangai ki te āhua o ngā karu me te waha, kia kitea ai ngā pī chickpea i mua i te hoko. Ko ngā momotuhi ngāwari me te iti o ngā tae e pupuri ana i te āhua māmā, whakangahau hoki. Ko te nui o ia pēke he 145 mm te whānui, 210 mm te teitei.

The Recognition

About the A' Design Award Parahi

Ko Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Roundooze Chickpea Snack Mahi Matua: Ta Mira mō ngā Kai Paramanawa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)