Johnnie Walker Limited Edition Tāpirihanga Koha nā Ofen Hu

Ko te hoahoa Johnnie Walker Limited Edition Tāpirihanga Koha nā Ofen Hu he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2022

Johnnie Walker Limited Edition Tāpirihanga Koha

nā Ofen Hu

Kiritaki: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

58,010

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #138822

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Johnnie Walker Limited Edition Tāpirihanga Koha

Ko Johnnie Walker Limited Edition he hoahoa tāpirihanga koha mō tētahi pounamu whisky i tukua mō te Hākari Waenganui-Ngahuru ki Haina. He wā nui te Hākari Waenganui-Ngahuru mō te whakakotahitanga o te whānau, nō reira ko ngā kaupapa ko te kāinga, te whakakotahitanga me te kare ā-roto. Ka ahu mai te hoahoa i ngā tatau me ngā matapihi o te hoahoanga tuku iho o Haina. Ka tuwhera te pouaka o waho hei tatau takirua, ka puritia kia kati e tētahi pātene autō kei waenganui, ā, ka whakaaturia te pounamu kei roto. Kua whakaahuatia ngā ōkita, ngā pūrerehua me ngā kapua waimarie. Ka whakamahia te whakakōura me te tapahi taiaho ki te pouaka, ā, ka pania te pounamu ki te pupuhi onepū.

Te Whakamihi

Mō te A' Design Award Koura

Ko Johnnie Walker Limited Edition Tāpirihanga Koha te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Johnnie Walker Limited Edition Tāpirihanga Koha he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Johnnie Walker Limited Edition Tāpirihanga Koha i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Inenga & Pēketanga: Length 15cm width 11.5cm height 36cm
Tūtohu: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Hangarau Whakanao: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Wero Hoahoa: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Rangahau: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Whakaaweawe: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Roanga o te Kaupapa: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Rerenga Mahi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Ngā Mema o te Rōpū: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Whakamana Whakaahua: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd