Satine Pro Te Mahi Matua: Te Kōpaki Miraka by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2022
Satine Pro Te Mahi Matua: Te Kōpaki Miraka
by L3branding
Client: L3branding
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #138900
The Design
About Satine Pro Te Mahi Matua: Te Kōpaki Miraka
Ko Satine Pro he hoahoa kōpaki mō tētahi miraka whakatātari-ā-raro e hokona ana ki Haina. He 6 karamu te kai pūmua o te miraka mō ia 100 mirita. Ka whakanohoia e te hoahoa te tau 6 ki te pokapū matawhāiti o te kōpaki, ka hangaia mā te wetewete me te whakahiato anō i ngā take taiao pēnei i ngā kau me ngā tipu. Kua hunaia tētahi kau katoa ki roto i te pikitia. Ka toro atu te huarahi ki te Cubism me te toi tauwehe, e wetewetehia ana te pono, e hangaia anōtia ana. E 50 mā te 50 mā te 180 mirita te rahi o te kōpaki. Ko te whāinga he tautuhi i tētahi karangatanga-iti miraka hou me te whakaputa i tētahi āhuatanga taiao, mātau hoki.
The Recognition
About the A' Design Award Hiriwa
Ko Satine Pro Te Mahi Matua: Te Kōpaki Miraka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Satine Pro Te Mahi Matua: Te Kōpaki Miraka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Satine Pro Te Mahi Matua: Te Kōpaki Miraka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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