Gorgeous Frontier Highway Waitohu Rangatira by Zhuang Li

Gorgeous Frontier Highway Waitohu Rangatira by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Gorgeous Frontier Highway Waitohu Rangatira

by Zhuang Li

Client: China National Highway G331

A' Design Award Rino Winner in Whakairoiro Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Waitohu Rangatira

Ko te Gorgeous Frontier Highway he waitohu rangatira i hangaia mo te Rori Motu o Haina G331. Ka rere te rori i te rohe ki te raki o Haina, e hanga ana i tetahi rori arai rohe roa i te kawanatanga o Heilongjiang. Ko nga huānga hoahoa kua tangohia mai i te āhua whenua, te tupu rakau me te rori ano. Ko tetahi haurua-porowhita e tohu ana i te āhua whenua, ko tetahi rau rakau e tohu ana i te tupu rakau, a ko tetahi raina e tohu ana i te rori motu. Ka whakakotahitia enei huānga hei hono i te ahurea taiao ki nga ahua whakairoiro o naianei. Ka whakaatahia e te waitohu nei nga wa e wha o te tau o te huarahi me te ahurea a-rohe kikorangi.

The Recognition

About the A' Design Award Rino

Ko Gorgeous Frontier Highway Waitohu Rangatira te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Gorgeous Frontier Highway Waitohu Rangatira he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Gorgeous Frontier Highway Waitohu Rangatira mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release