The Tridea Project Pukapuka by Lisa Winstanley

The Tridea Project Pukapuka by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

HiriwaTā· 2022

The Tridea Project Pukapuka

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Hiriwa Winner in Tā Category

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Verified Award Winner

Verify Award Status for #139124

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Tridea Project Pukapuka

Ko tenei pukapuka, The Tridea Project: Culturally Diverse Co-Creation, e tuhi ana i te ahua o te waitohu me ona whanaketanga o muri mai. E toru nga upoko o nga korero, tuatahi he tirohanga whanui mo te kaupapa me tona kaihanga. Tuarua he aratohu mo te waitohu me te tuatoru he tuhinga roa, e matapaki ana i nga uara o te waitohu mo te whakauru me te kanorau, ko enei e rua nga mea tino nui ki tenei kaupapa rangahau 4 tau. He mea hanga te hoahoa pukapuka me te whai whakaaro ki nga taonga, a kua whakaarohia ia waahanga me te whakaaro hei tohu kupu whakarite i nga uara kaupapa.

The Recognition

About the A' Design Award Hiriwa

Ko The Tridea Project Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Tridea Project Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Tridea Project Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags: Book, Design, Collaboration, Co-creation, Ethical
Production Technology: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow: The three layered cover of the book provides both practical navigation and visual metaphor.
Patents: Not applicable
Team Members: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian