Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2022
Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai
by Chong Peng
Client: Yili Group
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai
Kuputuhi Pukapuka: Ko Meiyitian he hoahoatanga whakapaketanga atamai e hono ana i tētahi pukoro tā ki tētahi ao waitohu mariko. Kei runga i te whakapaketanga ngā āhua rua-ahupū me te toru-ahupū e ahu mai ana i te kaikōrero waitohu, e hanga ana i tētahi mīhini waitohu. Ka waruhia e ngā kaihoko ngā āhua mā tētahi taupānga pūkoro, ā, ka uru rātou ki te ao mariko i hangaia e te waitohu. I roto i te ao mariko, ka whakaratohia ngā tākaro whakawhitiwhiti me tētahi pūnaha whakaritenga tikaokao, ā, ka taea te kohi utu whakahōnore. Ko te whāinga kia hangaia tētahi hononga tata ake i waenganui i te waitohu me ngā kaihoko rangatahi.
The Recognition
About the A' Design Award Parahi
Ko Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Meiyitian Kaupapa Mahi Matua: Whakapaketanga Atamai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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