Granovita Primary Function: Te Kōpaki Granola nā Olga Takhtarova

Ko te hoahoa Granovita Primary Function: Te Kōpaki Granola nā Olga Takhtarova he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Granovita Primary Function: Te Kōpaki Granola

nā Olga Takhtarova

Kiritaki: Sot B&d

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

32,771

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139398

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Granovita Primary Function: Te Kōpaki Granola

Book Text: He hoahoa kōpaki a Granovita mō te granola. Ka whakakapihia te pēke ngohengohe e whakamahia nuitia ana mō te pata kai e te pouaka kātini, ka nui ake te mana whakahaere mō te āhua o te hua ki runga i ngā papaunga. Ko te mata tāratara o te kātini e tautoko ana i te kaupapa o te noho hauora. Ko ngā whakaahua o ngā hua rākau me ngā pata witi e whakaatu ana i te reka o ia momo. Ko ngā tohu, ngā reta whakaahua me ngā tae kanapa e kawe ana i tētahi karere pai. Ka taea te whakawairākau i te kātini, nā reira ka noho hoa taiao me te iti o te utu o te otinga. He 160 mā te 120 mā te 40 miromita te rahi o ia pouaka.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Granovita Primary Function: Te Kōpaki Granola te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Granovita Primary Function: Te Kōpaki Granola he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Granovita Primary Function: Te Kōpaki Granola he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Inenga & Pēketanga: 1 boxes 160mm x 120mm x 40mm
Tūtohu: Granola, Granola packaging, Fruit Granola, Ukraine
Hangarau Whakanao: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Wero Hoahoa: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Rangahau: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Whakaaweawe: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Roanga o te Kaupapa: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Rerenga Mahi: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.