Greeninful Tuakiri Waitohu nā Michelle Poon

Ko te hoahoa Greeninful Tuakiri Waitohu nā Michelle Poon he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

Greeninful Tuakiri Waitohu

nā Michelle Poon

Kiritaki: Greenin'ful

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139444

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Greeninful Tuakiri Waitohu

Ko Greeninful he kaupapa hanga waitohu anō mō tētahi waitohu whai taiao e tautoko ana i te noho toitū. Ka hono te waitohu i ngā tāngata e manaaki ana i te taiao. E whakaatu ana te waitohu i te kanohi o te hapori kākāriki, e whakaatu ana hoki i te maia me te mātai. Ka whakamahia e te tuakiri ataata ngā tae kanapa, ngā rārangi paraihe māia me ngā āhuatanga tā ā-ringa e mau tonu ana te ngāwari o te whakamahi. Ka tīpakohia ngā whakaahua kia ahua whakawhanaungatanga, kia aro ki te hapori. Mā te hanga waitohu anō e neke atu ai te waitohu i te papa hokohoko ki tētahi hapori e whakaara ana i te mōhiotanga ā-iwi mō te tiaki taiao.

Te Whakamihi

Mō te A' Design Award Rino

Ko Greeninful Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Greeninful Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Greeninful Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Inenga & Pēketanga: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tūtohu: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Hangarau Whakanao: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Wero Hoahoa: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Rangahau: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Whakaaweawe: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Roanga o te Kaupapa: October 2021 - January 2022
Rerenga Mahi: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Ngā Mema o te Rōpū: Michelle Kason
Whakamana Whakaahua: Image 1: Michelle Kason (Designer)