87MM Ilsang Hoahoa Momo Reta by Sunghoon Kim

87MM Ilsang Hoahoa Momo Reta by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

87MM Ilsang Hoahoa Momo Reta

by Sunghoon Kim

Client: 87mm

A' Design Award Rino Winner in Whakairoiro Category

12,376

Verified Award Winner

Verify Award Status for #139447

View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang Hoahoa Momo Reta

I hoahoatia te momo reta o 87MM Ilsang me te whakaarohia te uara o ia rā e whāia ana e te tohu 87MM. Ko te momo reta hōrapa i te reo Kōriana te momo reta tuatahi kia whakamātauria i Kōria. Mā te whakamārama i ngā tau 8 me te 7 hei ōwehenga me te koki o te momo reta, i hoahoatia te rohe o ngā reta hei wāhi 8:7, ā, i whakaritea te rahi o ngā reta kati i roto i ngā orokati o te Hangeul (Pūāhua Kōriana) mā te whakamahi i tēnei ōwehenga. I whakamahia ngā koki 8 me te 7 tīkene hei huānga āhuahanga pērā i te kakau me te mutunga kia hāngai ai ngā āhuatanga o te tuhi-ā-ringa e puta mai ana i te wā e tuhi whakawhiti ana.

The Recognition

About the A' Design Award Rino

Ko 87MM Ilsang Hoahoa Momo Reta te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko 87MM Ilsang Hoahoa Momo Reta he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a 87MM Ilsang Hoahoa Momo Reta mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon